I turn ideas into AI-powered products.
I build products end-to-end — from concept and prototype to a scalable, production-grade system. I take full ownership across the entire stack: user discovery, product specs, UI/UX design, data architecture, integrations, and engineering.
I partner with you from your core business need to a live, operational solution tailored to your team and customers. Far beyond generic dev work — it’s deep product thinking from day one.
Full end-to-end process, from idea to production
A production-grade product, not a disposable prototype
No-code platforms are great for quick proof-of-concepts. But when it's time to scale, they hit a wall: platform lock-in, rigid template boundaries, and failure to pass serious security or compliance checks. When I build for you, you own 100% of the code, on an architecture engineered to grow from day one, customized without limits to your needs.
Featured Projects
Products I've Built & Led
Global B2B and B2C products reaching millions of users and tens of thousands of paying customers
WiseStamp Head of Product
WiseStamp enables organizations and professionals to centrally create and deploy branded email signatures with embedded marketing CTAs across every sent email.
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D-ID Director of Product Integrations
The D-ID: AI Video Generator mobile app brought photorealistic AI avatars directly to mobile users worldwide. Led product from spec and build to over 1M downloads in under a year.
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D-ID Director of Product Integrations
One of the first standout apps in Canva's App Marketplace, D-ID AI Avatars lets creators generate speaking avatars right inside Canva. Formed the strategic partnership integrating it into Canva Pro.
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Storydoc VP Product
Storydoc helps businesses transform static decks and proposals into interactive web experiences. Drove product differentiation by developing real-time reader engagement analytics that empower sales teams to close deals.
View Product20 years shaping products — from first customer insight to production
I'm Dor Bar Shalom, an end-to-end AI product builder. I started as a designer and art director, evolved into UX architecture and front-end engineering, and spent the last decade leading product organizations — as Head of Product at WiseStamp and vCita, Director of Product Integrations at D-ID, and VP Product at Storydoc.
I live in data: Mixpanel, conversion funnels, session replays — but just as actively on the ground talking with users, B2B and B2C alike, to understand what people truly need rather than just what the dashboard displays.
Over the past year, I've redefined how I build: crafting production-grade products solo with an AI-native stack covering discovery, analysis, design, and deployment. That's how hiFred and Maintor came to life — both live in production today.